Juicy Smith

A while ago there was a little discussion about a producer who sold "100 % Fresh Orange Juice" - though it was made from concentrate. This was of course not legal advertisement, and they had to change the name.

I ask myself - why don't "they" sell concentrated juice in Norway? It's cheaper. It takes less space when shipping it. Less shelf space. Less grocery bag space. Why?

Are we too lazy to blend in the water ourselves?

As I've almost reached this week's master thesis writing goal, I've bought a book. To be honest, I ordered this book before I even set that goal, but now events nicely coincide. I need to think about something else sometimes too. And not stare at the LCD.



This is Zadie Smith's "On Beauty". I read "The Autograph Man" a while ago, which is about a Chinese jew in London who collects autographs, and otherwise has a rather twisted life. This new book is supposed to be better. I liked the other one, but sometimes it got a little too long. She writes with long digressions. Long sentences, and weird words. It's know as maximalism, I've heard. She uses weird methods of expressing expressions, like "He shrugged his shoulders and looked upwards, the International Gesture for not knowing". Or something like that. The quotation marks can lead you to believe that this puny sentence is a direct quote. It is not.

Anyways. I'm getting the weekend off. I'll read. I suppose.